Sacramento, CA·Unclaimed

M&S Auto

Reputation intelligence powered by AI

B

0/100

Reputation Score

Reputation Score: 84/100

Weighted composite of 4 factors:

Rating (×40%)85 pts
Response Rate (×30%)80 pts
Sentiment (×20%)80 pts
Volume (×10%)100 pts

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

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Rating
B4.2

Average Rating: 4.2

Reviews analyzed95
Median rating5★
Factor score85/100

≥4.5 → A · ≥4.0 → B · ≥3.5 → C · ≥3.0 → D · <3.0 → F

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

Response Rate
B71%

Response Rate: 71%

Reviews with reply67
Total reviews95
Factor score80/100

≥80% → A · ≥60% → B · ≥40% → C · ≥20% → D · <20% → F

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

Sentiment
B65%

Sentiment: 65%

Positive59
Neutral5
Negative31
Factor score80/100

AI-analyzed tone and context across all review text.

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

Volume
A847

Review Volume: 847

Factor score100/100

≥100 → A · ≥50 → B · ≥20 → C · ≥10 → D · <10 → F

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

Rating Distribution

5
5962%
4
55%
3
11%
2
11%
1
2931%

4.2

Average

Average Rating: 4.2

Total reviews95
Median rating5★

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

67%

4-5 star

High-Rated Reviews: 67%

5-star59
4-star5

Percentage of reviews rated 4 or 5 stars.

32%

1-2 star

Low-Rated Reviews: 32%

2-star1
1-star29

These reviews most impact purchase decisions. Responding can recover up to 33% of dissatisfied customers.

4.2★

Rating

Average Rating: 4.2

Total reviews95
Median5★

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

847

Reviews

Total Reviews: 95

95 reviews across 4 platforms:

Google28
Yelp44
BBB20
DealerRater3

Subscribe to see all platforms

Higher volume improves SEO and credibility.

71%

Response Rate

Response Rate: 71%

With reply67
Total95

Percentage of reviews with an owner response. 80%+ is the benchmark.

65%

Positive Sentiment

Positive Sentiment

Positive59
Neutral5
Negative31

AI-analyzed sentiment from review text.

B

Overall Grade

Overall Grade: B

≥90 → A · ≥75 → B · ≥60 → C · ≥40 → D · <40 → F

84

Score (out of 100)

Score: 84/100

Rating (×40%)85 pts
Response (×30%)80 pts
Sentiment (×20%)80 pts
Volume (×10%)100 pts

Cross-Platform Ratings

Google

4.2★

847 reviews

DealerRater

4.5★

4 reviews

BBB

B

1 reviews

Yelp

1★

472 reviews

See how this dealership rates across Google, DealerRater, BBB, and Yelp — all in one view.

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Monthly Performance

MonthReviewsAvg RatingResponse RatePositive %Δ Reviews
Apr 202600
Mar 20260-15
Feb 2026155★33%100%-8
Jan 2026234.5★61%78%+20
Dec 202535★100%100%+2
Nov 202511★100%0%0

Review Analytics

Sentiment Breakdown

95total
Positive
5962%
Neutral
55%
Negative
3133%

Review Velocity

Last 12 months

0

This month

4

Monthly avg

48

Annual

Reputation Opportunities

Quick wins identified from your public data

Respond to more reviews

Your 71% response rate is below the 80% threshold that customers expect. Dealers who respond to 80%+ of reviews see 15% higher conversion rates.

Close the rating gap

At 4.2★, you're 0.3 stars below the top tier. Each 0.1★ increase can improve click-through from Google Maps by up to 9%. AI sentiment analysis pinpoints the specific issues dragging your score down.

Stay ahead of 17 local competitors

The local average is 4.6★. Get actionable insights to close the gap and outrank competitors.

Competitive Landscape

Benchmarked against 17 local competitors

Dealership
M&S AutoYou
4.284771%
Prestige Wholesale4.823243%
Car Deal Auto Sales4.814467%
Lions Auto Sales4.7669
West Coast Auto Sales Center4.624915%
DriveTime Used Cars4.9189932%
Capital City Used Auto Sales Inc.4.757%
Sac City Motors4.54%
Auto World of Sacramento - Used Car Dealership3.655%
Discover Auto Sales5307
Grand Touring Auto Sales4.99%
Approved Autos4.5178
TRD Auto Sales & Finance4.942168%
Roseville Automall4.124982%
Kareem Auto Sales4.45328%
Lots of Cars4.6168
Cars To Go4.2134
Ganas Auto - Sacramento4.843690%

AI-Detected Patterns

Vehicle Quality Issues

2mentions

Post Sale Support Failures

2mentions

Our AI identified 23 mentions of "Staff Performance Excellence". Unlock the full report.

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Recent Reviews

Showing 10 of 95

4/10

Responded

Response Rate (Shown)

With reply4
Shown10

Of the reviews shown on this page, how many have an owner response.

10

Positive

Positive Reviews

Reviews classified as positive by AI sentiment analysis of review text.

0

Negative

Negative Reviews

Reviews classified as negative. These require immediate response to mitigate damage.

5.0★

Avg Rating

Average Rating (Shown)

Average star rating of the 10 reviews displayed on this page.

M

Michelle B.

Feb 21, 2026Responded

positive

Abraham was absolutely wonderful. We were going to purchase a car from someone else. We came here just to browse and we met Abraham and left with a new car with a better deal! I highly recommend coming here!

Dealer Response

Thank you for the wonderful review. We are so glad Abraham was able to make such a positive impression and help you secure an even better deal. It means a lot that you chose us, and we truly appreciate your recommendation. Enjoy your new car, and we look forward to serving you again in the future.

S

Sarah O.

Feb 21, 2026Responded

positive

Amazing staff. Personable and flexible. Quick process and left with exactly what I wanted

Dealer Response

Thank you for the great review. We're glad to hear our team made the process quick, flexible, and enjoyable for you. It's always our goal to help our customers leave with exactly what they want. We truly appreciate your support and look forward to serving you again in the future.

M

Mohammad Elham Nassery

Feb 13, 2026

positive

Abraham sold me a 2019 CRV, he was really attentive to my needs, he gave me a good deal and explained to everything to me. And also he was really patient, that’s what I value the most. Ask always for him!

D

Dora de Melo

Feb 13, 2026

positive

Overall great car buying experience! Abraham was super helpful and transparent with the entire sales process. Would definitely recommend and will be coming back when the time comes!

K

Karla Carrillo

Feb 12, 2026

positive

I really appreciated how patient Abraham and the dealership were. They didn’t rush me at all when purchasing my 2018 Si and made sure I understood everything before moving forward. The whole process felt calm and reassuring, which honestly made a huge difference. If you’re looking for a place that takes its time with you and makes you feel comfortable, this is a solid choice.

G

Gayle Adelman

Feb 10, 2026

positive

Super easy to work with! We made an appointment over the phone to see the car, came in and were met right away. Luis was great! No haggling, pressure or long waits. We agreed upon a price within minutes, paperwork was done fast and nothing was on there that we didn’t approve of. Everyone in the office was very friendly and never once did I feel pressured. Quick and easy. One of the most beautiful cars we’ve ever owned. Thank you again. We would 100% do business with them again.

L

Lydia R.

Feb 10, 2026Responded

positive

Victor & Manny were very helpful! They were able to get us a deal with a doable payment. Thank you for the great experience! Would recommend family & friends to purchase a car with M & S Auto.

Dealer Response

Thank you for your kind review. We're happy to hear Victor and Manny were able to help you get a great deal with a payment that works for you. We truly appreciate your trust in M & S Auto, and thank you for recommending us to your family and friends.

J

Jose

Feb 10, 2026

positive

Quiero recomendar a Abraham por su excelente trabajo en la venta del carro para mi esposa en este dealer fue bastante honesto y paciente durante todo el proceso Respondio todas nuestras preguntas, nos explicó todo con claridad y nos hizo sentir confianza desde el inicio Sin duda lo recomendaría a cualquier persona que esté buscando comprar un vehículo. Gracias Abraham

E

Elena S.

Feb 9, 2026Responded

positive

Amazing place . Staff is awesome. My suv broke down on my way home from work. My niece told me about M & S auto , and i immediately got online and started looking. I found a car within minutes. I filled out the pre approval form and was approved fast. I got a text and call from Dexter. Dexter did everything in his power to get me there. I live in the East Bay of California, which is about 90 minutes from the dealership. Dexter and his boss went above and beyond to get me there. They sent an Uber to pick me up and drive me to Sacramento. Once there i was greeted by about 5 different people. M & S auto Not only got me in a BMW but my payments were $100 cheaper than my VW. And my insurance was $100 cheaper. I will recommend them to anyone who is willing to listen. Totally worth the travel and time. Thank you M & S auto!

Dealer Response

Thank you so much for the amazing review! We're truly happy we could help you during a stressful time and get you into a vehicle you love. Dexter and our team appreciate your kind words, and we're glad everything worked out smoothly from approval to pickup and delivery. Enjoy your BMW, and thank you for trusting M & S Auto. We truly appreciate your recommendation!

J

Juan f Zavalza

Feb 8, 2026

positive

Abraham me vendió un 2023 Jeep Wrangler y nos gustó la atención que dio, en ninguna parte me habían atendido así. Agradezco mucho y lo recomiendo ampliamente. Pregunten por el!

AI-Powered Response Management

M

M.

Feb 21, 2026Responded

positive

This review contains detailed feedback about the dealership experience including sales process, pricing, and customer service quality that would be very helpful for the owner to read.

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AI Response Available

Thank you for sharing your experience. We value your feedback.

S

S.

Feb 21, 2026Responded

positive

This review contains detailed feedback about the dealership experience including sales process, pricing, and customer service quality that would be very helpful for the owner to read.

Subscribe to read

AI Response Available

Thank you for sharing your experience. We value your feedback.

M

M.

Feb 13, 2026

positive

This review contains detailed feedback about the dealership experience including sales process, pricing, and customer service quality that would be very helpful for the owner to read.

Subscribe to read

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